About

Wie Magie is an indie skincare line created with truly natural, whole plant ingredients. Each ingredient is researched and consciously sourced for quality and sustainability. Every recipe is mindfully made, vegan, and magical af. Every finished product is moon or sound bathed and charged with reiki energy to perform to your highest expectations. We're proving natural skincare can be simple, spiritual, and exceptionally effective.

Liz Cardwell is a reiki master, spiritual enthusiast, vegan, and lover of skin in general. She has been researching and formulating natural skincare for over a decade and launched her first skincare company, The Granola Goat, in 2015.